Close-up of a digitally printed OneSevenNine curtain with water droplets

Save water: why we print our patterns

Textile dyeing is one of the most water-hungry and polluting stages of making fabric. Conventional dyeing uses large amounts of water and chemical dyes and leaves behind wastewater that has to be treated.

Printed, not dyed in a bath

OneSevenNine° patterns are made with digital printing. Compared with traditional dyeing it uses far less water, and almost no ink goes to waste, which keeps both resource use and pollution to a minimum.

Printed pattern detail on a OneSevenNine shower curtain

Slower, and worth it

Digital printing takes longer and costs more than the traditional way. We think it is the right trade: crisp, detailed patterns made with less water and less waste.

Water beading on a printed OneSevenNine curtain

What you get

Sharp lines and clear colors, from fine grids to bold illustrations, on a curtain made with a lighter touch on the planet.

Explore our designs

Back to blog